My 1st Collective, Web Analytics

After the announcement, I got into room L-22: Latte where there were already a few people waiting for Anil V Umagichi to get all of us started. With almost 30 people in the room Anil started off with a nice presentation that he had prepared for the event. The crowd eventually filled up the room with almost 90 heads.

The event host, IIM Bangalore, has very nice and neat stepped classrooms. The projectors and white borads are all for us to use.

People kept walking in the room as they came, and kept walking out as well as they got bored.

There were constant rebutting while Anil walked us through his presentation. Interestingly it was not only the presenter who was replying to the questions(even I did ).
The following topics were covered in the presentation, though the discussion covered a lot more.

What is webanalytics
What are the approaches
What it can do for your website
What it can do for your business
What are KPI’s
How you work with KPI’s
What Omniture provides

I have requested Anil to upload the presentation that he prepared. I’ll post the link here after I hear back from him.

Overall I liked the discussion. The one thing that I was expecting and did not find in the session was the answer to “How to do web analytics”. The whole discussion was about “what” and “why” rather than “how”.

Anyhow, hope to see that in the future sessions/barcapms.

I did not carry my digicam to the place so the following image of Anil giving the presentaion is clicked from my handphone.